Signal Advisors

Signal Advisors is a tech-enabled Independent Marketing Organization (IMO) founded in 2020 and headquartered in Detroit, Michigan. It operates remotely-first across the United States and employs over 130 people, combining insurance industry specialists with technologists. The company describes itself as the first IMO built by advisors for advisors, and states a mission of addressing the retirement crisis and helping Americans secure their financial futures.

Its core product is an integrated platform that unifies annuities, life insurance and wealth management in a single system, replacing fragmented toolsets for financial professionals. Proprietary features include TruePAY, a commission payment system that delivers commissions to advisors within 24 hours - claimed to be 37 times faster than traditional IMOs - and TrueStatus, which provides real-time carrier status updates on policy cases. The platform also offers AI-generated policy summaries and automated marketing analytics, alongside practice management software.

The company works across the insurance, financial services, wealth management and retirement planning verticals. It describes its culture as emphasising transparency, collaboration and continuous improvement, expressed through a set of internal values known as the "Coins", and holds annual team gatherings such as Camp Signal.