Midwest Heritage

Midwest Heritage is a full-service financial institution headquartered in Iowa, where it has served customers since 1930. The company has been a subsidiary of Hy-Vee since 1986 and operates nine branch locations with nearly 150 employees. Its customers include individuals, businesses, farms and nonprofit organisations across the state.

The institution's product range covers personal and commercial deposit accounts, mortgages, consumer and business loans, agricultural financing and treasury management. Alongside lending and deposit-taking, Midwest Heritage provides trust services, including estate and probate work and charitable trust administration, as well as retirement planning, investment and wealth management, and insurance products for individuals and businesses. Its stated mission is to help customers make informed financial decisions.

Technical work at the company falls within digital banking and financial services technology. Midwest Heritage describes its approach as combining the products and digital capabilities of a larger financial institution with the local service of a community bank, with a stated focus on strengthening the communities and the agricultural economy it serves.