Bath & Body Works

Bath & Body Works is a fragrance and personal care brand and retailer. Its business centres on two product lines: iconic fragrance offerings and personal care products, sold through its stores alongside in-store customer experiences. The company operates in the retail, fragrance and personal care sectors.

The brand's customer and associate community is known internally as "Gingham Nation", a culture the company frames around the belief that everybody deserves to feel good. Its stated mission is to create "feel good moments" every day, and it holds that great associate experiences create great consumer experiences. Associates are described as supported, inspired and empowered.

Store Managers form the front line of the field leadership team. The role is focused on developing outstanding associates and delivering consistent customer experiences; store leaders are characterised as retail- and customer-savvy brand ambassadors, with emphasis placed on the connections made with customers.

The company reports investing in associate growth so employees can learn and lead, with opportunities aimed both at people starting their careers and at those building their next chapter. Further details on founding, headcount and geographic footprint are not stated here.